Natalia Fomina

Leading the development and implementation of scalable, high performance frontend applications using modern frameworks and libraries.

Collaborating with cross functional teams, including product managers, UX/UI designers, and backend developers.

Mentoring and supporting team members through code reviews and the promotion of best practices.

Building and maintaining reusable components to enhance development efficiency.

Optimising application performance to ensure fast loading times and a smooth user experience.

Managing frontend architecture while driving the adoption of modern tools, frameworks, and workflows.

Troubleshooting and resolving complex technical issues throughout the software development lifecycle.

Developed React components optimized for mobile and tablet responsiveness.

Built key frontend features to enhance user experience.

Refactored code to improve performance and maintainability.

Conducted integration testing.

Collaborated with backend developers for seamless development.

Managed and updated content to meet project requirements.

Contributed to migrating Magento 1 to Magento 2, improving scalability.

Provided support and maintenance for products like L'Oréal and MyGlo.

Designed intuitive UI/UX interfaces to enhance user engagement.

Developed responsive web frontends for desktop, mobile, and tablet platforms.

Managed deployment and hosting setup for seamless website operation.

Defined and implemented sitemaps for improved navigation and SEO.

Collaborated directly with clients to discuss and set project goals.

Coordinated with article writers to produce engaging website content.

Optimized websites for Google and Yandex search engines.

Maintained and updated existing web products to ensure functionality and performance.

Developed user interface elements, including interactive sliders and calculators.

Designed layouts for landing pages, optimizing them for user engagement.

Built responsive layouts tailored for mobile devices.

Optimised websites for search engines (SEO) to improve visibility.

Provided ongoing support and maintenance for existing websites.

Created brand identity and style guidelines for two retail shops.

Developed and coordinated photo shoots, including selecting locations, models, photographers, makeup artists, and styling, while overseeing the entire process.

Conceptualised and directed graphic design projects, including banners, newsletters, sales promotions, new collections, and presentations.

Managed a multidisciplinary team comprising photographers, graphic designers, models, the SMM department, and brand managers.

Collaborated with fashion bloggers, influencers, magazines, and online platforms to enhance brand visibility.

Conducted research, recruited team members, administered test tasks, and evaluated candidates to build a strong team.